Selling what's smelling

Episode 3 – 22^nd October 2014

Hello, and welcome back to The Apprent-Bitch. I’m Helen and I’m back again, for the second week running. The things I do for you guys. We begin, as always, with the concept of The Apprentice and a recap of last week,where the concept of wearable technology was stretched to its absolute very limit.

So, to the business of this week. A phone rings in the Apprentihouse at 5.45am. Katie runs for it in the manner that we’ve become accustomed to from her. She’s basically the Hermione Granger of the process. Lord Sugar would like to meet them at the Royal Exchange and the car will be there in 20 minutes. Daniel doesn’t’ know what the Royal Exchange is. Sarah asks Nurun if she’s ok and she answers her in a manner that suggests that she really can’t give a single fup about being asked or answering.  Sanjay (I think it’s Sanjay) dries under his arms with a hairdryer which has taken my tolerance levels to their very limits.  Various boys discuss how they can’t lose to GIRLS again. Ugh. Really? Are we not over this shit yet? It’s only Solomon that mentions the boys’ performance so far has been a disgrace. Mark Wright goes one step further into awfulness and states that he doesn’t even want to be mixed up with the girls. He wants the boys to win a task as the boys without any help from stinky girls. Nurun poses the question of the teams being mixed up to the girls and Lindsey replies that she’s going to get on with it because she’s WELL BZNZ.

At the Royal Exchange, which is a posh shopping centre, Lord Sir Sugar welcomes them and says that he’s heard that posh candles is a good money spinner so they’re doing that. He reminds them that they’re basically selling a smell so they’ve got to concentrate on the easy margins. He reminds them that they’ve all been a bit pants so far so he hopes that they do better today. He is mixing up the teams though. Steven, Daniel and Filipe are going over to Tenacious D and Nurun, Lindsey, Roisin and Bianca are now team Summit.

Voicover man reminds us that candles and wick diffusers are big money and fashionable right now. So much that Lordsiralan’s researchers have told him about it. Kicking off with the teams, Filipe wants to know if anyone in Tenacious D has any experience and Steven makes a face that shows he’s concerned with the shade of it all over on team summit. Katie is putting herself forward as the leader of Tenacious D because she’s obsessed with the smell of her home. She’s not light hearted about it; she takes tit all very seriously. She asks for a hands up to vote for her and everyone’s happy to pass the buck. Katie interviews that it’s all about the margin and she’s all for making lots of money. By jove! She’s got it! Sarah chips in that it’s all about the fragrance and she thinks the candle should smell like food. Yup. Kebab candles. Kebandles. That’s unisex. Katie reminds her that nobody wants to smell food in a hotel room.

Over with Summit, Roisin seems to be the leader because she’s an accountant and it’s all about the numbers. Isn’t every task? She then goes on to list all the smells she likes. Helpful. Solomon wants a beach smell. Roisin interviews that she’d like to lead Summit to their first victory, even though it’s the most intense task they’ve had to date. It’s the third out of three, lady. She wants to make sure everyone knows what they’re doing. Lindsey’s all for being creative but not so much for the numbers. Nurun isn’t sure what she’s doing until Bianca reminds everyone that everyone has the ability to smell with a face that suggests that she has little time for anyone’s shit. Roisin is worried because there’s no time for passengers so she gives Summit a lecture about how the boys won’t be putting in the type of arse covering performance under her that they have been. That’s totally going to work. Over with Tenacious D, Katie is sending off her market research team and they have a little high five. [Why does this show ever bother with market research?  (Or "market research")  Once upon a time it was good for LULZ but now it does NOTHING AT ALL. - Rad]

In one of the Summit cars, Sanjay tells Nurun and Lindsey that he’s really pleased that he’s not on a team with Filipe, Steven and Daniel anymore because they’re the weakest links of the team. Little does he know that he’s talking to two of Tenacious D’s weakest links.  Lauren, Daniel, Steven and Sarah all go off to a candle shop to do some market research. The lady in the candle shop tells them NEVER to go for coloured wax or paraffin. Pay attention, because that bit is important. Filipe, Katie and Pamela, who hasn’t existed before this episode, are in a car on their way to East Sussex to do the fragrance stuff. Filipe has been doing sums and reckons that the soya wax over paraffin wax too expensive. Katie agrees and that Lordsirsugar was all about the margins and it doesn’t matter if their product is cheap because they can make it look expensive. [Finally!  Someone who has watched this show!  MOAR BASIL! - Rad] They phone up the Market Research team to tell them this. The market research team say that their market research of one shop has told them that paraffin wax is the way to go. Katie reminds them that it’s all about the margins and besides, they need it to be paraffin because they want coloured wax. The market research team collectively eyeroll again and say that their extensive market research has told them that coloured wax is a no no. Katie wants a pastelly yellow. Lauren is disappointed that their market research isn’t being listened to. Pamela says that they aren’t taking a stab in the dark and they know what they’re doing, which begs the question of what the point of the market research was, but what the heck do I know?

The creative halves of Summit and Tenacious D are already at the perfumery. Lindsey, Nurun, Sanjay and Solomon are sniffing beachy scents, whilst Katie, Filipe, Jemma and Pamela are looking for a Green Tea base with Aloe Vera. And that’s that. Done. The other halves are in charge of branding. Tenacious D’s Ella Jade wants a name that will bring meaning to the candle. How about “candle”. How much more meaning do you need? Lauren wants Evoke. Sarah suggests ‘Lemonise’ and helpfully mentions that it’s a made up word.  [Sarah's obsession with lemons is amazing and a unique way to have a character trait (as if Former PA AND hynotherapist wasn't character trait enough) - Rad] Someone else suggests ‘Nostalgia’, this is met with a ‘no’. The next suggestion, and I kid you not, is ‘Yellow Submarine’. My Daniel and I make the same face of despair. Daniel suggests British Breeze as he’s proud of being British. Nick interviews that the green tea is from China  the Aloe Vera from Africa and the lemongrass from Thailand so of course it’s British. HEY HEWER, THE EMPIRE STOLE ALL OF THOSE THINGS FAIR AND SQUARE.  They’re actually going for British Breeze and they put it on the box. They also put lemongrass as two words but we’re way past the point of worrying about that. Ella Jade declares it ‘Literally perfect’.

Summit’s creatives aren’t faring much better. Roisin wants something that evokes relaxation. Mark Wright wants ‘Smells from the Surf’. Bianca wants ‘Beach Dreams’ because people dream about the beach. Fair dos. Karren interviews that Roisin seems to have the right high end vision and thinks that they could really sell the product. Oh Karren, don’t tell me you don’t watch the programme either?

Tomorrow, both teams are selling the stock on the streets of London. Filipe asks Katie in the back of their car how much she would pay for a candle, speaking as the type of idiot person that buys this shit stuff? She reckons £25 to £30. There’s also a chance to pitch samples to high end trade.  Team Summit are deciding the pricing strategy for trade. Bianca is concerned about the margins on bulk buys. Katie has no such concerns. She wants to start at £35 per unit and work down. She wants to sell diffusers for £25. Sarah seems concerned that this is too much for one candle. Katie tells her to be quiet. Katie then says that they can only win if they make the most profit. That tends to be the definition of winning, unless you’re some kind of ‘everyone’s a winner’ hippy, the kind for which this show has no time for. Margins=profit apparently.

Over with Summit, they’re making the candles and wick diffusers. They begin by not being able to put a pair of rubber gloves on, which is an excellent start by anyone’s standards. Sanjay is already holding his head. He then tries to explain the formulas to a completely lost Nurun and Lindsey. They don’t get it. Tenacious D’s yellow candles are getting made next door. They’re very yellow. Back with Summit, Lindsey and Nurun are both going on about how Sanjay is the clever one and they’re just the glamour. Ugh, both myself and feminism would like to thank you both for that statement. Karren is also disgusted at the lack of contribution from the girls and reminds us that LordsirAlan has no time for passengers just as Lindsey tells Sanjay that she’s happy for him to do it all.

Team Beach Dreams, aka Summit, have arrived at a luxury hotel with samples. They’re selling to the posh, British Michael Moore who wants them to know that he’s only used to the very best. Mark Wright assures him that they’re at the high end of the fragrance arena, whatever that means.  He goes through the good points such as the soy wax, because there’s no point putting cheap wax in a luxury candle. Hotel man asks to smell one and James lights it with a ‘7 for £1’ lighter then makes a quip about jumping into bed afterwards. The hotel man looks at him and tells  him that it costs three and a half thousand pounds to do that in a manner that suggests that he probably couldn’t afford that. Candles lit, the hotel man thinks that it’s a nice gentle smell and this is good because he doesn’t want to overpower his clients. He then asks money. They’re selling for £15 each (!).  This doesn’t seem to upset him and he orders 25 candles and 25 diffusers. [Some people have money to burn eyethangyew - Rad]

Tenacious D are at a members club, Home House. Daniel offers them a discount on 50 candles. They reply that they’ve only got 20 bedrooms. Steven is pulling his shade face again as Daniel tries to sell them 30. Steven then sighs and says 25. Daniel doesn’t like this then says it again. It works and they sell 25 reed diffusers for £20 each.  Daniel isn’t happy about it and Steven explains to him very nicely that they weren’t going to buy more than 20, to which Daniel guffaws that they bought 25. Steven continues on that Daniel was intimidating them so he felt he had to save the pitch. Summit are still making yellow candles. Lindsey isn’t measuring and Solomon has dipped his tie in the wax. It’s a hot mess. [*Rimshot* - Rad] They finish and go back to bed though.

9am the next day and the finished product arrives. Roisin is happy with her Beach Dreams for Summit, but Tenacious D think that their yellow candles may be a bit too yellow. Lauren is disappointed that they’re not creamier. Katie says that she would buy it. But you’re an idiot, Katie.

The teams are divided up into who’s selling what. Roisin puts Solomon, James, Lindsey and Nurun out to sell to the public. Sanjay, Mark, Bianca and herself are selling to business. Mark Wright interviews that it’s a selling day and he’s a salesman. He’s going to ensure that he’s selling everyone. Roisin wants a subteam leader that’s clear on the pricing. James puts himself forward. He’s happy that James is on the stand and him on the businesses and he’s happy things are getting sold.

Tenacious D are deciding their sales strategy. Pamela suggests a starting price of £40 then working down. She doesn’t want them to go below £25. Roisin reminds Summit that their goal price is £25. She’s happy for them to sell them for whatever they can but doesn’t suggest a bottom line even though James suggests that selling for £5 may be better than selling nothing. James wants a deal, like 3 for £30 and even when Bianca insists that they shouldn’t sell them for a tenner, Roisin still doesn’t set an absolute bottom line. James says he’ll use his initiative. That’s going to go well.

Cars are loaded up. Team Tenacious D are in a new shopping centre “One New Change”. Sarah  seems to have picked today to be difficult. She asks Lauren where the stickers are. Lauren says they’re on the table and can she put them on discreetly. Sarah asks where discreet is and claims that the customers like it when they see you making the product in front of them. Lauren disagrees and tells her to get on with it. Sarah is listening and wishes that Lauren wasn’t so bossy. God, she’s awful. Lauren interviews that Sarah is the actual worst over footage of Sarah whining about being told what to do. She persists in being awful, to the point where Pamela has her head in her hands.

Summit are at Greenwich market. James has ignored all the chat about margins and is selling at £15 and claiming a recommended price of £45. Lindsey questions this and James just blathers some rubbish about high end products at hers. Karren then gets her knickers in a twist about the inflated RRP and tells James to take it down because its BZNZ LIES. He licks the price off. 

Over on the other side of town, Tenacious D are delivering their reed diffusers to the private members club. They like the packaging but the label isn’t on straight. Ella Jade says that this is ok because hopefully it will look ok from a distance, which coincidentally, is my online dating profile. Gentlemen. Katie jumps in and says that she’ll replace it. The man is grateful because they can’t have anything representing their brands which is  less than perfect. Katie then has to go through all the labels whilst Filipe runs to get another from the car.  Roisin is discussing pricing with an indifferent Sanjay on their way to their first appointment. Roisin’s pitch is to say that the product speaks for itself.  The sell the reed diffusers and half of their candles. Business deals done, they hope that the candles are being sold to individuals for a higher margin. They all talk about how Nurun is probably doing a good job in a manner which suggests they are trying to talk themselves into it.

Cut to Nurun failing epically at selling candles to anyone. The others are selling them for a tenner, which is going to go down well. James interviews that Lindsey hasn’t been doing anything much, over footage of her fiddling with a box. He wants to know what the story is then goes over to make her do some selling. She interviews that she hasn’t got the knack. We all know how much Lord Sir loves someone who can’t sell. Tenacious D are doing a bit better. They’re selling them for the high end prices. Well, everyone apart from Sarah is. Sarah says that she can’t sell them for more than £10. Everyone tells her that’s utter nonsense and they’ve all been selling them for around £30 so the problem must be her. She disagrees and says that her experience is clearly more important than everyone else’s. Nick reflects this in his interview. The others may not be selling much, but they’re all selling them at a profit. We see Sarah going up to people who clearly don’t want to be stopped.

Over at Summit, Solomon is hugging a deal out and James is selling two candles for £10 saying that there’s no such thing as a bad profit. Ah, I think there is, like when the profit isn’t a profit because you’ve sold too low? That’s surely a bad profit. Karren interveiwes that the pricing is a free for all and they’re ignoring the pricing strategy.  Business insights there, Karren.  Tenacious D arrive at Mahiki nightclub and sells some candles and diffusers to an evil genius. They take £900 for that deal alone. Summit are now delivering their goods to British Michael Moore. He’s surprised by the square glass but says that his expectations have been exceeded by the actual product and buys more than he said he would. He then asks about the diffusers and Mark Wright tells him that they’ve sold out. Bianca tells him that this may have been an error as he would’ve bought them. Karren tuts in a corner then interviews that they sold all the diffusers for £8.50 to a gift shop when they could’ve sold them to this man for more money. They’ve been ignoring the ‘Margin is king’ mantra. Roisin then calls into the other half of the team and says that they’re on their way to Kensington and wants to know what they’ve got left. Apparently, this is 53 candles and 2 diffusers. She wants them to pack up and bring them over. Upon hearing this, James decides to sell FORK HANDLES for £10 instead of carrying them over to Kensington to sell. *facepalm*.

Tenacious D aren’t selling any candles in the shopping centre. Sarah suggests making them more appealing. Pamela reports back that they’ve only made around £200. Katie wants them to move to a different location and start hustling. Katie reminds everyone that £200 is only 10 candles. I make it 7 if they’re selling at £30 but who’s counting? Sarah then offers to sell someone a candle at ‘£15, maybe £10’. She interviews that they’re too expensive and LordSir agrees. She sells one for £10. Cut to team Summit who are selling two reed diffusers to a bridal shop and Roisin actually takes a phone call in the middle of the sale.  It’s the other half of the team wondering how they’re getting on. Roisin says that they’re in the middle of closing a deal on two reed diffusers. James tells her not to bother and that they’ll sell more on the street so she cancels the sale.

I really, really, really hope Summit lose by the price of two reed diffusers.

Cut to Katie’s team running across the road to try to sell fragrance to a pub who says that they’d rather smell of beer. James tries to sell his final job lot to a shop that looks like it’s trying to be a pop up. He’s doubtful. He sells them all. The man in the pub buys five diffusers to make them go away. The street team of Tenacious D are disappointed at not selling enough. Daniel is gutted. He thinks that everyone knows they lost and is feeling bad about it, but he’s going to concentrate on covering his own backside.

BOARDROOM!

Lordsiralan thinks this task was dead simple, make a product, make it beautifully and sell it for a profit. He doesn’t want to hear any excuses about how you just do internet and how it’s not your job. Lindsey licks her teeth at this. It’s so simple anyone can do it. It matters not if you’re a butcher, baker or...wait for it... A CANDLESTICK MAKER. Oh dear LORD, who writes this stuff?

He kicks off with Summit. Roisin is the PM. She says she did this because her experience as an accountant could bring something to the team. Lordsir wonders what her strategy was. She went for high quality product and packaging.  He nods at the box and calls it ‘neat’. You’re not American, with respect, Lordsir. Next question is about the strategy. Roisin begins talking about the hotel and James chips in that the man ordered Candles and reeds. Karren then points out that the reeds were sold before they got there. Mark Wright is the only one with the decency to look embarrassed at this. Lordsir isn’t happy and all Roisin can do is repeat it when Karren says that he was unhappy that they turned up without them. Lordsir then goes on to pricing strategy. Roisin says that her strategy was to go in high then ‘be adaptable’ throughout the rest of the day as the market dictated. James purses his lips at this. He then wonders how Roisin did as PM. They’re all happy. James then pipes in and says that he had 50 units left at the end and he did a deal on them.

Over at Tenacious D, Katie Granger says that she was the PM because she’s the type of person that spends money on these things. Lordsir wants to know what’s in British Breeze but doesn’t make a crack about none of the ingredients being British. I’m worried. Is he unwell? Lauren says that she wanted the product to be ‘simplistic’ and neutral, which I don’t think is what she meant to say. Lordsir compares the candle to a glass of custard and points out that it’s hardly neutral.  Lauren then says that the focus of the market research was that the candle should be neutral but when that was fed back, the decision was already made. Lordsir then FINALLY explains the concept of market research being to inform you what to make or sell. Steven agrees and says that he fed back the market research and it was ignored. Nick Hewer dares to suggest that it might have been a waste of time. ON THIS PROGRAMME? SURELY NOT.  We then move on to the pricing strategy. Katie explains that they had a starting price of £35. They tried to stick to the selling price as much as possible, apart from Sarah, who found it hard to sell at that price. This lady has no self awareness in the slightest. Wouldn’t any sensible human just STFU at this point? She then goes on to say that she sold 3 for £25 in the first hour and Katie looks defeated. Lordsir makes an Aloe Vera/Goodbye Sarah joke that nobody even pretends to laugh at.  He begs for some good news and asks if they sold out. They didn’t.  They’ve got a little bit of stock left. Mark Wright looks excited on the other team. James does a pre emptive dance.

NUMBERS! Summit sold £2,177 worth and spent £607.68 making a profit of £1,569.32.

Tenacious D sold £2,217 and spent £633.26 making a profit of 1,584.09.

Summit have lost by £14.77. Which, coincidentally, is the price of two diffusers. This is my best day EVER. God, Roisin, that’s a thought to keep you up at night. If you hadn’t taken that phone call in the bridal shop, you’d have won.

Tenacious D can’t quite believe their luck, and in the worst case of Schrödinger’s Project Manager EVAH, Lordsir pretends that they did what they were supposed to by keeping the margins high and they’ve even got stock left over for EVEN MOAR profit. Mark Wright is gutted. He’s sending them all off to a spa for a treat. Nobody hugs Sarah outside. Summit have lost because they forgot about the margins. He’ll see them later.

Team Tenacious D enjoy a spa and say that they’ve worked well as a team whilst Summit are off to the Loser’s cafe. Roisin is bitterly disappointed that they lost by such a small margin. Roisin thinks it’s because nobody stuck to the margins. James says that he would rather sell them  than not. Roisin remarks that it wasn’t a fire sale. James interviews that he might have sold for less but at least he sold and yes, they could’ve made more profit, but they would’ve made less if he didn’t, plus, anyway, Lindsey only sold £12 worth. She’s also wondering what Nurun and Lindsey did. We’re wondering that too.

LORD SUGAR WILL SEE THEM NOW.

He goes straight into asking what Roisin thought went wrong. Roisin says that she’s gutted to have lost by such a small margin. Lordsir says that it’s not really that small when you take into account the leftover stock, but we’re not, so that’s a moot point. What isn’t though, is that if you hadn’t been rude to the bridal shop lady you would’ve won by 50p. Lordsir says that she’s an accountant by profession and that the task was about margins and she should’ve been more on the money. The other team’s average selling price was £16, and theirs was £9.50 and they should’ve kept an eye on that. James wants to know what percentage of that was to business. Lordsir reminds him that he asks the questions and he should speak when spoken to.

Karren then says that Roisin should tell Lordsir what she sold the diffusers for in the gift shop. This was apparently £8.50. Lordsir compares this to selling caviar in a chip shop and apparently they were having a closing down sale before they’d even opened. James says he reduced the price to make the candles more appealing. Lordsir says that any BLADDY FOOL can sell something at half price. He wants to know how he can be so much of a loose cannon. Roisin says that she was clear on the pricing strategy but Karren reminds her that she did  give permission to discount. James says the only reason he discounted because he wanted to sell something and he would’ve done the same. Lordsir is not happy with such a presumption and says so. James was selling two candles for £10 when he should’ve been selling them higher.  Roisin sees this as a chance to pounce and says that he was discounting too early in the day.  James doesn’t want the finger pointed at him so he turns it on Roisin saying that they could’ve sold the reed diffusers to the hotel at £15 but she chose to sell them to a gift shop at £8.50 and how’s that for BZNZ? Roisin sees she’s screwed and says she isn’t pointing any fingers whist subtly wrestling her pointing finger under the table. She claims to have given them a minimum price and they all sold below the recommended price. We know that’s bollocks, look up there. I wrote it.

The finger of Sugar then points to Nurun. What’s she been doing? She claims that she was involved in manufacture and actually sold £92 pounds worth. Roisin isn’t going down alone and claims that she would’ve expected more from a supposed market expert. Nurun isn’t a London market specialist, she’s big in Peterborough. Next, to Lindsey, who only made £12 sales.  Mark Wright wants to know what she did all day. So does Lordsir. Lindsey claims that nobody was interested and she was involved in making the product. Mark Wright calls her a cop out and says that she never speaks up or does anything decisive and now she doesn’t sell. He calls her and empty seat and she knows she didn’t do anything well. Lordsir reminds her that she’s a swimming instructor and that she’s probably drowning a bit. Seriously, he needs a new writer. He then makes two more water puns that are too awful to transcribe so I’m not going to do it to myself or you lot. He asks her to reply to the accusation that she’s a bit rubbish. She says she agrees and that she’s not doing as well as she thought and maybe she should stick to her job.  Lordsir says that she spent the day walking about holding a candle and taking up someone else’s space so she’s regretfully fired. BYE LINDSEY!

Lordsir doesn’t want to hear anything other than who’s coming back. It’s Nurun and James. He’s disappointed in all of them and one will be fired when they  come back. They leave, and he says that it’s regretful that Lindsey couldn’t cope with the process but she has to go. He thinks the problem with Roisin is that she took her eye off the pricing ball and lost control. Karren thinks Nurun should’ve done better on a task within her comfort zone and nick reminds us that with Lindsey gone, she’s now the lowest seller. Lordsir says that James doesn’t know when to shut up and that he doesn’t listen. He also doesn’t know if he will improve as time goes on.

LORD SUGAR WILL SEE THEM NOW. Firstly, Lordsir wants to know why James is there. Roisin says that it’s because he didn’t get the margins he was supposed to as Sub PM. James claims to have worked his balls off and that he didn’t want to have any stock left over then throws up the hotel farrago in his defence. Lordsir says that James is a young man. He agrees. Lordsir admires his enthusiasm but he needs to shut up and needs some polishing. He doesn’t like the way he pretended to reduce the price and his professional ethics may not be up to scratch. He asks James if he knows what ethics are, and makes sure that he doesn’t think it’s where Colchester is. James toads his way through the whole thing like Toby Young at a Natterjack exhibition. He says he’s  here to learn, he’s passionate, hungry and just like the man himself. Again, watch the show.  [I think he has.  He's seen it gets him a vague redemption arc leading to a boot at interviews like all the other JUSSLIKEYOUSRALAN chippy lads - Rad] He wants help and guidance and it’s all Roisin’s fault.  Roisin says that she knew the margin and gave a minimum price. Nick wonders if she lacks command. She doesn’t think so. OF COURSE she doesn’t think so. She’s got drive, energy and ambition and sneaks in some sideways shade about not shouting around like everyone else does and acting in a professional manner. James clearly resents his accusation.

Lordsiralan then wants to look back over the last three weeks. Nurun only won last week because she was less shit than the other team and if she would’ve lost, she probably wouldn’t be there. It’s a fair cop. He takes his hat off to her for having businesses but wonders whether she can make the leap needed from small to big business that he wants for the winner. She says she’s not a type A overachiever. AGAIN, WATCH THE BLADDY SHOW. EVERYONE IS A TYPE A OVERACHIEVER. THE FACT THAT YOU THINK IT’S OK TO SAY THAT YOU’RE NOT SHOWS THAT EVEN I WOULD FIRE YOU AND I’M FAIR. She claims to be a type C person, which from her description is a bit of a plodder and plodders don’t win THE BLADDY APPRENTICE. She’s not perfect Lordsugar and DON’T TELL HER WHAT SHE CAN’T DO LORD SUGAR because she’s going to do it Lordsugar, lordsugar sir. Lord Sugar. She forgets how to speak again.

He doesn’t care what she’s saying so neither do I. Lordsir turns his attention back to Roisin saying that she started well but it went wrong through her Lack of people management and pricing strategy. He then calls James a wideboy and that he came in with the wrong attitude and it went wrong because he paid no regard to the pricing. He tells him he talks too much. He agrees. He points out that this is still not shutting up. Will this boy ever shut up? He apologises for not shutting up.

But anyway, it’s Nurun he’s worried about. She thinks she’ll be fine with the opportunity. He disagrees. He thinks its regretful that James carries on like a bit of a Jack the Lad and he’s not going to be able to continue being one. Roisin messed up a simple task as an accountant. She promises it won’t happen again.

But it’s Nurun he turns on, she won last week purely by luck and he wishes her all the best but she’s FIRED. James gets told to listen to the Project Manager and he needs to pick up the phone when things go wrong. BACK TO THE BLADDY HOUSE. Lordsir thinks Nurun is lovely but he doesn’t think she can make the leap. She taxiterviews that she’s sad that her dream has ended and she feels her potential has been overlooked and James is lucky.

Back at the house, Filipe is telling the others that they tried to make a Ferrari and sold it like a Ford. Katie wonders who’s going to get fired. Someone thinks Roisin and Mark Wright thinks that James might get the elbow for being gobby. I like Mark Wright. He knows what he’s talking about. He’s probably going to prove me horrendously wrong. They walk into the kitchen and Roisin declares the whole thing horrendous. James promises to give it a bit less gob. I don’t believe it for a second.

NEXT WEEK! Join Rad for online video channels. Oh dear LORD. [Hey, in this post-teleshopping task era, I'll take it. - Rad]